Independent research[1], commissioned by British Lion Egg Processors, has shown that more than two thirds of shoppers are concerned that the egg in prepared food products they purchase is produced to different standards depending on which country it comes from.
The report also found that:
- 57% of shoppers would like to know where the eggs in prepared food they purchase come from
- More than half of shoppers were disappointed to learn that the egg products in certain prepared foods are not British
- 64% of UK shoppers would feel more confident buying egg products if they saw a British Lion mark on the packaging
- 54% of shoppers expected the eggs in processed food products to be produced to the same standards as those in the UK
- Three quarters of shoppers feel it’s a supermarket’s responsibility to be completely transparent about where the ingredients in their food products come from
- Almost 50% would think less of a supermarket that sold food products which contained imported eggs
- 44% of shoppers would change the products they buy or where they shop if they found that the eggs used were not British Lion
[1] Research conducted by OnePoll among 500 nationally representative adults, April 2018