News stories

Egg consumption linked to healthier diet and lower weight in women

With retail egg sales rising by around 30% during lockdown, a new paper shows that women who eat eggs have higher levels of nutrients such as Vitamin D and selenium in their blood and are on average slimmer than non-egg eaters. The new analysis of the most recent UK National Diet and...

Renowned care home chef launches a series of cracking Lion egg dishes

NACC Care Chef of the Year, Martin McKee, has created a series of new videos showing how Lion eggs can bring inspiration to care home menus across the country. The recipes have been developed to reflect the growing trend for menu simplification that has been seen as a result of the COVID...

Cracking egg recipe inspiration

A promoted egg recipe content campaign is running across Instagram and YouTube to meet increased consumer interest in eggs and inspire consumption throughout the day, following huge demand since March. The affordable and versatile recipes include Tom Daley’s spinach, chorizo and egg...

Caterers Ask for the Lion

As the hospitality industry continues to re-open a social media campaign in partnership with Staff Canteen, the leading online chef network, to encourage caterers to use Lion eggs and serve more Lion egg dishes, is proving popular. The competition is seeing professional chefs sharing their...

Enjoy eggs all day with BBC Good Food

Prominent British Lion egg advertising throughout July on BBC Good Food, Olive and Delicious is inspiring people to cook eggs throughout the day, with a range of delicious dishes including a Turkish breakfast scramble, hot smoked salmon and egg salad, and a spicy halloumi fried egg and...

Lion manifesto announced 

Andrew Joret has been re-elected as Chairman of the British Egg Industry Council (BEIC) and has announced a manifesto for his new term of office. “It has been a turbulent few months for the industry, with unprecedented demand which has served to demonstrate that the UK’s love affair with...

Tom Daley looks for the Lion

British Lion ambassador, diver, Dad and social media influencer Tom Daley has been advising his 2m followers on Instagram to Look for the Lion to guarantee the highest food safety standards. To watch the video click the link below. Tom Daley - Look for the Lion

British Lion backs cracking campaign to save high streets

The British Egg Industry Council has welcomed The Daily Mirror’s ‘Shop for Britain’ campaign, which has been launched to encourage consumers to buy British goods, including British Lion eggs, to help save our high streets. At a time when imported eggs have appeared on major retailers’...